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The difference between Xiaomi and Mi-brand

Everyone knows Xiaomi name by now. However, Xiaomi name is often accompanied by other brands, such as Viomi, Mijia, Huami and Zmi. In fact, most of these brands belong to Xiaomi ecological chain enterprises

Xiaomi and Mi-brand

Xiaomi ecological chain enterprise is an independent operating company invested by Xiaomi, that is a non-Xiaomi subsidiary. Xiaomi basically does not control these companies, but deeply involved in its product design, quality control and sales. Every Xiaomi ecological chain enterprise focuses on different product areas. The details are shown below:

Sub-brands from Xiaomi

1.Redmi is not Xiaomi ecological chain enterprise, it is a separate sub-brand owned by the Chinese electronics company Xiaomi.


2.Poco is a sub-brand from Xiaomi, and the main sales areas of poco mobile phones are abroad.

Xiaomi POCO F2 Pro

E-commerce Platform of Xiaomi

1. Mi Store: It is the official e-commerce platform of Xiaomi. Provide the official Xiaomi products to customers.
2. Xiaomi Youpin: An e-commerce Platform. Selling Xiaomi products, Mi-brand products as well as high-quality products of third party companies that curated and sourced by Xiaomi.

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